Summary
Over 20 years of design industry background.
Experienced in cross-functional collaboration with Product, Engineering, and Research.
Delivered complex, large-scale design projects for international markets.
Designed and developed design systems for product consistency.
Expert in high-fidelity UI design and interactive prototyping using Figma.
A dedicated and collaborative team player focused on achieving shared goals.
Led teams and mentored junior designers, encouraging growth and learning.
Experience
2022-2025
Senior Product Designer
Poppulo
Remote / Cork, Ireland
- Led for a workplace planning, booking, and reporting tool used by global organisations across mobile, tablet, desktop, and kiosk
- Designed for employees, employers, and admins across multiple languages and locales
- Collaborated with product owners, researchers, engineers, and designers in cross-functional teams
- Ran stakeholder workshops, created Figma prototypes, conducted user interviews, and presented findings to relevant parties
- Led and contributed to a scalable design system, championed accessibility, inclusive design and WCAG standards on this and other products throughout the organisation
2020-2022
Senior UX Designer
Smartspace/FWI
Remote / Denver, Colorado
- Led UX/UI refresh across multiple apps, aligning with updated brand identity
- Designed a client-facing demo brand used by sales teams to win new business
- Championed consistent UX patterns across platforms whilst driving usability
- Collaborated closely with designers, developers, and product owners to deliver business objectives
- Advocated for accessibility and inclusive design following WCAG accessibility standards
2016-2020
Senior UX Designer
Connect IB
Remote / Luton, UK
- Led UX design for a multi-million pound pitch for one of the UK’s largest retail centres
- Created responsive designs across desktop, mobile, retail touchscreens, and apps
- Delivered end-to-end design for web, digital signage, and social strategy
- Collaborated with the Creative Director and Head of UX to shape engaging user journeys
- Mentored junior designers, fostering growth within the creative team
2015-2016
Freelance Art Director
Nationwide
Swindon, UK
- Art Directed social media content for Nationwide’s Media team, engaging a 15m strong customer base
- Led end-to-end creative: research, concepting, storyboarding, casting, directing, and delivery
- Oversaw a team of junior designers and collaborated with producers, marketers, animators, photographers, and directors
- Presented creative to stakeholders and led on-set art direction across studio shoots
2013-2015
Art Director
Amazon
London, UK
- Led creative for a third of Amazon EU retail categories across 5 markets
- Managed and mentored a team of 6+ designers, delivering UX for digital and campaign projects
- Selected as lead designer on Amazon’s Mobile Store, launched across UK, DE & FR
- Built and scaled Amazon India’s retail design team; led hiring, training, and recruitment strategy on location
- Speaker at Amazon India’s annual design conference (~400 attendees)
- Established and scaled EU tabletop photography studio from scratch
- Ran weekly design reviews and QA sessions to drive team quality
- Collaborated with senior leadership across EU and US to align strategy and tools
2010-2013
Senior Designer
ConversionWorks
Slough, UK
- Led UX and design strategy at the UK’s first quadruple-certified Google optimisation agency
- Collaborated with analysts and devs to turn behavioural insights into high-converting UX solutions
- Balanced creative direction with A/B and multivariate testing and performance metrics to drive measurable results
2008-2010
Mid Designer
Webexpectations
Slough, UK
- Led design for conversion-focused websites at RAR Top 100 digital agency
- Delivered end-to-end UX: personas, journeys, wireframes, sitemaps, and UI
2005-2008
Designer
Rawnet
Slough, UK
- Lead designer on digital projects for major clients incl. O2, Honda, British Gas & Chrysalis
- Delivered branding, UI and video content aligned with corporate guidelines
- Drove agency rebrand across digital and print
- Gained solid HTML/CSS skills through hands-on development
2004-2005
Designer
Eureka
London, UK
- Designed across print, digital, branding, and video for clients incl. NHS, Homebase & Ibis Hotels
- Delivered end-to-end creative for magazines, brochures, websites, and brand identity
2004-2005
Designer
AstraZeneca
Södertälje, Sweden
- Worked on the rebrand of UK intranet for 40,000+ staff in collaboration with tech team and Media Manager